Some may question why branding should play a part in digital learning design. Is it not distracting users from the core learning message?
Remember, branding is not just about logos, fonts and colour palettes. It can dictate illustration style, image selections and even the tone and delivery of content itself. Whether you’re designing tools to educate customers or effectively induct new staff, here are our top tips on how strong branding can impact digital learning.
Eggu’s design and development team, with a background rooted in branding, graphic design and PR, are firm believers in the power of branding when it comes to effective eLearning delivery. It can set you apart from your competitors, present a clear, confident identity and make you stand out from the crowd. Here are 5 reasons to think about the branding when it comes to impactful e-learning delivery:
1.Makes your course more memorable
Engaging with polished, branded digital learning can be like seeing a great advert on TV that sticks or even better, encourages you to buy.
Ensuring that users remember the learning we deliver is key to generating good knowledge retention and creating a positive impact in the workplace or via increased customer engagement.
Our brains seek meaning through patterns, so staying uniquely on-brand means you can create learning experiences that feel relevant and consistent to the learner.
2. Offers consistency and familiarity with navigation
Designing a branded e-learning template that integrates rules in presentation style and structure can help create cohesiveness and consistency across a series of learning tools and familiarise navigation for users.
Just as inconsistent branding can confuse and damage an organisation’s reputation and credibility from a marketing perspective, it can also lose audiences and switch off engagement within digital learning.
Not only does it have benefits for the end user, but from a development team’s perspective, products can be more rapidly produced with clear guidelines dictated by the brand.
3. Helps to build trust and credibility
Branded digital designs that establish a clear identity, and consistently maintain this over time, develop credibility amongst competitors and trust among customers.
A confident use of branding in design can communicate what you stand for. When you build credibility, you build trust too.
4. Inspires customer loyalty and staff retention
Branding helps you to position yourself as a reputable source, making employees feel like they’re working for something big and authentic. It inspires pride in staff, which can only add goodness to workflow and environment.
Equally, when users feel connected to content through positive brand presentation, they are more likely to remain loyal customers too.
5. Helps to share your organisation’s culture and values
When onboarding new staff, sharing insight into your culture and values can be key to employee engagement. By fully integrating your brand identity, you can set the tone for expectations in your work environment.
It also provides the opportunity to get others to understand your mission and goals as an organisation.
Ultimately, the use of branding in design helps to grow a passionate tribe by creating a real sense of belonging.
Author:
Kat Rose Baldwin, Managing Director at Eggu
Kat is the Managing Director of award-winning digital learning design agency, Eggu.
Flying the flag for women in business, Kat passionately leads the Eggu crew. With a background in communications, PR and instructional design, she lives for delivering design-led digital learning that creates change with real impact.
About Eggu
Eggu is an award-winning digital learning agency, driven by design. We create bespoke e-learning, animation and video content that can shape how people think, act and feel.
We’re all about inspiring and educating change and there’s no subject matter we can’t handle.
Come and chat with us about your next digital learning project at the World of Learning 2023. You’ll find us on stand D60.